Complete Wholesale Suppliers vs NAN Supplies: Modern vs Traditional Childcare Supplier

Choosing the right wholesale supplier can make or break your childcare centre's daily operations. While both Complete Wholesale Suppliers and NAN Supplies serve Australian childcare facilities, they represent completely different approaches to business. One embraces modern service delivery with comprehensive support, whilst the other sticks to traditional wholesale trading methods that worked decades ago.

After conducting extensive research into both companies, we've uncovered some surprising differences that every childcare director should know before making their supplier decision.

Company Overview & Market Position

Complete Wholesale Suppliers: The Modern Multi-Service Provider

Complete Wholesale Suppliers has built its reputation around understanding exactly what childcare centres need to succeed. The company positions itself as a specialist in the childcare industry, offering over 1500 products with new lines added weekly. What sets CWS apart is their comprehensive approach to supplier relationships, treating each client as a partner rather than just another order number.

The company's focus on same-day and next-day delivery, combined with their network of trusted in-house drivers for Sydney metro areas, shows they understand that childcare centres can't afford to run out of essential supplies. Their dedicated account manager system ensures every centre receives personalised attention, whilst their custom sourcing service means they'll hunt down any product you need, even if it's not currently in their catalogue.

NAN Supplies: The Traditional Niche Specialist

National Australian Necessity Supplies (NAN Supplies) has operated for 37 years as a specialist in nappies and incontinence products. Based in Noble Park North, Victoria, this family-owned business generates approximately $5.3 million in annual revenue with fewer than 25 staff members. They serve multiple markets including childcare centres, aged care facilities, NDIS participants, and retail consumers.

NAN Supplies positions itself as "Australia's leading nappy and continence specialist" with distribution across Victoria, New South Wales, and Queensland. Their business model centres on bulk wholesale distribution, leveraging relationships with major brands like Huggies and BabyLove alongside their private label alternatives.

However, our research revealed some concerning gaps in their modern service delivery that potential customers should consider carefully.

Product Range & Specialisation

The difference between these suppliers becomes immediately apparent when comparing their product offerings. Complete Wholesale Suppliers maintains an extensive catalogue of over 1500 products specifically curated for childcare facilities, with new lines added weekly based on customer feedback and industry trends.

NAN Supplies operates with a much narrower focus, specialising primarily in nappies, wipes, cleaning supplies, and basic janitorial products. Whilst this specialisation might suggest deep expertise, it creates limitations for childcare centres seeking comprehensive facility management from a single supplier.

For childcare directors managing tight budgets and busy schedules, having access to everything from nappies to kitchen equipment, educational materials, and outdoor play resources through one supplier streamlines operations significantly. CWS's broader approach means fewer invoices, fewer delivery schedules to coordinate, and fewer relationships to manage.

Service & Support Comparison

Account Management & Customer Relationships

This area reveals the starkest difference between the two suppliers. Complete Wholesale Suppliers assigns dedicated account managers to each client, ensuring personalised service and deep understanding of individual centre requirements. These account managers proactively communicate about new products, seasonal needs, and cost-saving opportunities.

Our extensive research into NAN Supplies found no evidence of dedicated account management services. Customer support appears to operate through a traditional call centre model using their 1800 number and general email addresses. After 37 years in business, this lack of relationship-focused service structure raises questions about their commitment to building long-term partnerships with clients.

Custom Sourcing & Special Requests

Complete Wholesale Suppliers actively promotes their custom sourcing service with the promise: "Have a product you're looking for but can't find? Let us know and we'll source it for you." This service proves invaluable for childcare centres with specific needs or those seeking particular brands or educational materials.

NAN Supplies shows no evidence of custom sourcing capabilities, instead focusing on their existing product lines and established supplier relationships. This limitation could frustrate childcare directors seeking solutions beyond standard nappy and cleaning supply offerings.

Digital Presence & Customer Experience

Perhaps the most shocking discovery in our research was NAN Supplies' virtually non-existent online reputation despite nearly four decades in business. Their Facebook page has accumulated just 98 likes with zero ratings, and their last post dates back to April 2022. Extensive searches across Google Reviews, Trustpilot, and other review platforms revealed only two customer reviews total for the entire company.

This absence of customer feedback creates a transparency gap that modern buyers find unsettling. How can potential customers evaluate service quality without access to peer experiences and testimonials?

In contrast, Complete Wholesale Suppliers maintains a five-star customer rating and actively engages with clients through multiple channels. This transparency allows potential customers to make informed decisions based on genuine customer experiences rather than marketing claims alone.

Head-to-Head Comparison

Value Proposition Analysis

When choosing between these suppliers, childcare centres need to consider their priorities carefully. Here's how each supplier serves different needs:

Complete Wholesale Suppliers excels when you need:

• Comprehensive product range from a single supplier

• Fast, reliable delivery with same-day options

• Dedicated relationship management and personalised service

• Custom sourcing for special requirements

• Transparent pricing with free comparison services

• Established credit terms for cash flow management

NAN Supplies might suit centres that:

• Focus primarily on basic consumables like nappies and cleaning supplies

• Prioritise price over service quality

• Operate in Victoria with access to their warehouse outlet

• Don't require relationship management or account support

The Service Quality Question

The most concerning aspect of our NAN Supplies research was the complete absence of verifiable customer feedback. After 37 years of operation and claims of "superior customer service," finding only two customer reviews across all online platforms raises serious questions about transparency and customer satisfaction.

This review vacuum could indicate several possibilities:

1. Their B2B focus means clients provide feedback directly rather than publicly

2. Customer satisfaction levels don't motivate clients to leave positive reviews

3. The company hasn't adapted to digital-age expectations for transparency

4. Limited consumer-facing operations result in minimal online interaction

Regardless of the reason, this lack of social proof creates a competitive disadvantage in an era where buyers expect to research suppliers thoroughly before committing to business relationships.

Making the Right Choice for Your Childcare Business

Your choice between these suppliers ultimately depends on your centre's specific needs and priorities. However, several factors clearly favour the modern approach:

• Operational efficiency: Managing multiple suppliers creates administrative burden

• Relationship value: Dedicated account management provides personalised support and proactive communication

• Supply chain reliability: Same-day delivery and custom sourcing prevent operational disruptions

• Financial flexibility: Confirmed 30-day credit terms support better cash flow management

• Transparency: Access to customer reviews and feedback enables informed decision-making

The childcare industry faces enough challenges without adding supplier-related stress to daily operations. Centres benefit most from suppliers who understand their unique requirements and provide comprehensive support beyond simply fulfilling orders.

Conclusion

While NAN Supplies brings 37 years of experience and niche expertise in nappies and incontinence products, their traditional wholesale approach lacks the comprehensive service delivery that modern childcare centres require. The absence of dedicated account management, unclear credit terms, limited product range, and virtually non-existent customer reviews create significant gaps in service quality.

Complete Wholesale Suppliers represents the evolution of wholesale supply services, recognising that successful childcare centres need partners, not just vendors. Their commitment to comprehensive product ranges, relationship management, fast delivery, and transparent customer feedback creates the foundation for long-term success.

For childcare directors seeking reliable, relationship-focused suppliers who understand their industry's unique challenges, the choice becomes clear. Modern problems require modern solutions, and traditional wholesale trading simply can't match the comprehensive support that today's childcare centres deserve.

FAQs

Which supplier has a better product range for childcare centres?

CWS offers over 1500 products with weekly additions, specifically curated for childcare facilities. They provide everything from nappies to kitchen equipment and educational supplies from one supplier. NAN Supplies focuses primarily on nappies, wipes, and basic cleaning supplies, requiring childcare centres to source other essentials elsewhere.

How fast can Complete Wholesale Suppliers deliver my supply?

We can offer as fast as same day delivery or next day delivery.

Can CWS Deliver Nationwide?

We use our in-house Sydney fleet combined with reliable courier partners for broader coverage and deliver nationwide.

What makes Complete Wholesale Suppliers different from traditional wholesalers?

We specialise exclusively in childcare centres, aged care facilities, and hospitality operations, which means we understand your specific needs rather than trying to serve everyone. Our dedicated account managers, same-day delivery capabilities, and 5-star customer rating reflect our commitment to reliable service rather than just order fulfilment.

Which industries do you serve?

We focus on three key sectors: childcare centres and early learning facilities, aged care homes and retirement villages, and businesses requiring kitchen supplies and wholesale paper products.